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DIY SEO Course That Will Propel You Up The Rankings

Follow the proven process to transform your website traffic 

This online DIY SEO course will help you to become an SEO pro, so you can make your website climb the rankings without paying for consultants.

Struggling to get your website onto the 1st page of Google? Can’t afford to pay expensive SEO consultants? Want to learn how to do it yourself?

It is a fact that 95% of all web searches happen on Google – I bet you use Google too. What’s more, 75% of people don’t go past the first page of search results – does that also sound like you?

Here lies the problem. Your website is not appearing on the first page of Google, so no one can find it. And if that wasn't bad enough, your competitors are appearing instead, so all the visitors and custom is going to them.

To beat them, you’ve searched for free guides on how to do SEO, only to discover that there are 1,000's of them with conflicting information: "That used to work years ago, this works now" or “If you do that your website will get penalized by Google” – so you don't know what to believe or where to start.

And to top it off, you've spoken to reputable SEO consultants, only to find that their fees are astronomical and out of your price range.

At this point, you're probably asking yourself "There must be a better and cheaper way?"

There is. Learn how to do SEO yourself using a proven process.

Here is the big misconception - people think SEO is complicated and hard to learn. So was riding a bike...

At one stage in your life, you thought riding a bike was difficult. Once someone showed you how to do it, and with a bit of practice, you managed it. SEO is exactly the same.

You are about to learn how to ride a SEO bike...

Introducing the online 'Do It Yourself' SEO course

Follow The Search Engine Optimization Roadmap To Success

Image showing the 10 steps on how to do SEO yourself

This online course will teach you how to get your website found on Google so visitors and customers come to you. It is ideal for small business owners, eCommerce shop webmasters, bloggers and marketers who want to learn SEO.

And it will save you money!

How? It will save you from spending money on expensive Google Ads pay-per-click advertising. This is a route some people take to reach the 1st page of Google. But when they stop spending, those customers disappear.

It will prove that by following a process used by leading SEO marketers to rank keywords in the top positions of Google – that you can do it yourself.

Most of all, the course will remove the mystery surrounding SEO and show you that it is really as simple as riding a bike...

Here’s what you’ll get when you sign up

The course walks you through 10 lessons which teach you how to start transforming your website visitors from day one.

You will also get the following benefits by enrolling...

Personal Access To Our Instructor

Ask the course instructor any SEO related questions in our private member's community. You will receive extra coaching, advice and tips which you can try yourself to get better results quicker.

250 Point SEO Audit Checklist

Our instructor has spent over 5 years creating this comprehensive SEO audit checklist. You will be given your own copy to make sure your website is in first-class condition.

Access To Free SEO Tools

As you work through the course, the instructor will demonstrate SEO tools which you can start using for free. You will discover how we use these SEO tools to help websites climb search engine rankings.

Biggest Saving
Lifetime Access To The Latest Lessons

SEO is continually evolving, that is why the instructor will share new techniques and advice with you. As a course enrollee, you will receive alerts to view updated video tutorials and guides as they are launched for as long as you want.

Here’s what people are saying about the course

Learning SEO so you can "do it yourself" is simple when you are shown exactly what to do. The course instructor has taught these business owners and marketers how to perform SEO so that their websites appeared on the 1st page of Google.

Photo of Daniel MacIntyre - successful business owner

Daniel MacIntyre

Business Owner

This has helped me get more visitors...

I have learned so much from David over the years. I first met him when he hosted a workshop on SEO. This was a great refresher course and it has helped me attract more website visitors.

Photo of Vivienne MacLaren

Vivienne MacLaren

Head Of Marketing

This is a great starting point for SEO...

I always like to learn and even though I had been in the digital industry for 18 years, I learned a lot from David. I wouldn't hesitate to recommend this to anyone wanting to learn more about SEO.

Photo of Gordon Livingstone - Entrepreneur and CEO

Gordon Livingstone

Chief Executive Officer

What I learned opened my eyes...

This is one of the best SEO courses I have ever signed up to. As a novice at digital marketing, this course was easy to understand and showed me exactly what to do to get my website up the rankings.

Here's what’s in the DIY SEO course

The course lessons consist of easy to follow video tutorials, further reading guides, fast-track templates for you to use, demonstrations of using free SEO tools, case studies to learn from and the option of sitting an exam to test "your new SEO knowledge".

Lesson 1: SEO Fundamentals

We start off this lesson by explaining what SEO is and why it is essential to your website. Next, we will explore the anatomy of a search engine results page (SERP), showing you the different areas which fall under SEO - and how to maximise these SEO opportunities.

You will learn the three core elements which are vital for a successful SEO campaign, along with evolving technologies such as optimizing for Voice Search and we will explain why SEO is becoming AEO (answer engine optimisation). The lesson covers common mistakes (what SEO is not) and how to cast aside SEO challenges.

Lesson 2: Competitor Research

Competitors who are already ranking on the first page of Google are a goldmine of information. In this lesson, you will learn how to dissect what SEO techniques your competitors have been using and what keywords they are ranking for.

You will see how to use free SEO tools to uncover what web pages are attracting the most visitors to their website (so you can create better pages and steal those visitors), the top keywords they are using and what type of web pages you need to rank highly.

This is one area we notice other SEO courses do not cover in great detail.


Lesson 3: Keyword Research

In this lesson, you will discover why keywords are the lifeline of search engines and your website. We will explore free tools such as Google's Keyword Planner to find the keywords which people are bidding on to appear on Google - meaning they are valuable and convert to sales.

We will also explore the keyword research techniques that very few free and paid keyword tools use. This technique uncovers the "long-tail keywords" which searchers are actually using. The lesson will show you how to start with "seed keywords", then expand these into a list of keyword for each page of your website.

We will explain what vanity keywords are and why you need to focus on "money" keywords. You will learn how to map these keywords to your web pages and how to create a "hub and spoke strategy" to boost your SEO.


Lesson 4: Google Webmaster Guidelines

Many online SEO course instructors are so fixated on teaching, that they often forget about "learning" what Google wants. In this lesson, we will explore Google's webmaster guidelines on what "Google actually wants".

We will address Black Hat SEO vs. White Hat SEO techniques and what you need to do for the best chance of success on Google. The lesson will show you how to avoid being penalized by Google (meaning forced down the search rankings or completely removed from Google) and how to avoid accidentally getting yourself into trouble, for example: not being tempted by "paid links" or using PBN's (Private Blog Networks).

Google penalties apply to both web page content (on-page SEO) and backlinks (off-page SEO) so it is important to learn about the penalties before you start working on SEO.


Lesson 5: Technical SEO

This lesson will explain why it's important to make sure your website is in working order. We compare it to riding a bike with a flat tyre - with a lot of effort you will eventually get to your destination. But with a fully functioning bike, you will get there a lot quicker, and easier!

You will learn how search bots crawl and index websites, how to create an SEO friendly URL, why speed and performance matter, how to keep your website secure (SSL), adopting schema, structured data and rich snippets so your website stands out. When to use canonicals and 301 redirects (don't worry we will explain these).

We will also show you how to perform a technical audit on your website to ensure it doesn't have any flat tyres.


Lesson 6: On-Page SEO

This is the most important lesson in the course. So please do not miss this lesson.

Our course instructor has managed to rank multiple web pages on the first page of Google results by following the processes in this lesson. He has even secured the coveted top "featured snippet" slot using the techniques you will learn.

We will explore a proven content creation process, how to write winning page titles (and meta descriptions that attract more clicks), how to use properly nested heading tags (H1 - H6) which stand out, how to optimize images for download speed and to make them appear in "Google image searches".

You will also be shown the different content types - what works best, why, and how to incorporate these into your own website. We will cover internal linking between content and why this helps SEO. We will show the secrets of writing content which outperforms your competitors (using free tools) and which visitors want to share.


Lesson 7: Off-Page SEO

We will be honest with you, off-page SEO (aka creating backlinks) is one of the most difficult SEO tasks. This lesson will show you how to take the pain out of generating high-quality backlinks from other authoritative websites.

The lesson takes you through the steps of identifying where your competitors are getting their backlinks from, how to rate the quality of those links and how you can receive backlinks.

It will show you how to perform a successful "outreach campaign" to other website owners to generate credible links to your website. You will also receive a cheat sheet pack and template emails to speed up the process. We will take you through using social media to boost your SEO exposure.


Lesson 8: Improving UX / CRO

You will learn in this lesson how to take advantage of Google RankBrain (Google's AI engine) to improve your web search rankings. You will see how improving your websites user experience (UX) and improving the conversion rates (CRO) of your web pages are interlinked with SEO performance.

We will show you how having a "free text search" feature on your site gives you an insight into what visitors are looking for. This allows you to create more appropriate content for them. We'll look at calls-to-action (CTAs) where to place them on your website to improve conversions and reduce bounce rates (which will aid your SEO).

The lesson will explain how to evaluate searcher intent, then direct them to the best content which satisfies their query. A happy visitor stays on your website for longer and is more likely to share or link to your pages.


Lesson 9: Measuring SEO Results

This is the part that most people enjoy the most - seeing the positive results, seeing their website climb onto the first page of Google and watching their web traffic going up and up.

We will show you how to set up Google Analytics correctly, how to understand the data in Google Search Console - this is another goldmine of valuable information which other SEO courses ignore. We don't.

We delve into a key section of Google Search Console which will have new keywords that you should target jumping off the page. By creating new content or updating existing content - you will attract more visitors to your website and you will rank higher for more keywords!

You will also be introduced to free (and paid) ranking software which we recommend that you use to track keywords.


Lesson 10: Diagnose Issues

Sometimes even the greatest plans don't work. If this happens to you, you would want someone to show you how to fix these.

In this lesson, we will discuss the common issues and mistakes that people make when they are doing SEO themselves. We will explain how to resolve these quickly so that your website begins to climb the search rankings again.

This is one lesson that you might think you don't need. But we guarantee, if you are ever struggling to achieve good results - this will be the lesson that you will revisit first.


Exam: Test Your SEO Knowledge

Put what you have learned to the test. Sit the optional exam to identify your strengths and any weak spots. The exam consists of multiple-choice questions based on the content within the lessons.

Score above 80% to receive your personalised certificate of completion. If you fail to answer enough questions correctly, don't worry, you can revisit any of the lessons and then retake the exam.


By now, you will already know that this online SEO training course will make a massive difference to you and your website if you simply follow the advice in each of the lessons.

But, I want to give you more...

After you enroll in my DIY SEO course, you will receive three additional bonus offers that are not available in any other course of this nature. Read on to discover these hidden gems.


Access my private members community

This is probably one of the most popular reasons why people enroll in the courses I offer. You will have access to my own private members community where other students and I hang out.

You can ask for further advice on SEO and receive answers on how to achieve results even quicker!

You will also have access to top tips on other digital marketing channels, such as PPC, social media, email marketing, websites etc..


Invites to my personal webinar sessions

We all know what it's like, sometimes you just want to ask an expert a question that has been bugging you and get the answer straight away.

By enrolling in this course today, I will send you a personal invite to my webinar sessions where you can learn even more about digital marketing.

But more importantly, you can ask me questions there and then. I promise to give you the best answer that I can to help you.


Learn how to stay away from a Google Penalty

Here is the thing that many SEO course instructors don't tell you - Google (and Bing) can penalize your website and will totally remove it from their search engine if you don't abide by their rules.

This happens to millions of websites every year - trust me, I know, I help lawyers sue bad SEO agencies in court.

In my DIY SEO course, I have included a special bonus lesson on how to save your website from being penalized. This is one lesson you must take!

About The Course Instructor

David Reid is a successful marketer, entrepreneur and the founder of YewBiz. He has spent the last 20 years growing businesses all over the world. The secret to this success - digital marketing!

He has always said "SEO is the best investment you can make" and that is still true today. David has trained everyone from in-house marketing teams to business owners, on the art of performing SEO "the right way" to gain more web traffic and sales.

Nowadays, lawyers and judges also rely on David's expertise as an SEO expert witness in court cases of over $1 million.

His SEO knowledge has been transferred to the DIY SEO training course you are about to experience...

David Reid Course Instructor photo

Here’s what people are saying about the course instructor

Photo of Christina Evans who learned from David Reid

Christia Evans

Senior Development Executive

David is always willing to help...

I loved learning from David, he was always willing to help and advise. Any time I had a question, I knew I could post him a question and he would explain in simple terms what was required to create further website improvements.

Photo of Geoff Todd - Business Owner

Geoff Todd

Business Owner & Director

I was astounded by David's vast knowledge...

David is the person I most trust to deliver sound digital marketing insights and advice. His experience is vast. His no-nonsense approach cuts through the fluff and makes things happen. I have found learning with David to be a thoroughly positive experience..

Photo of Joanna Lorente-Chapman - experienced marketing manager

Joanna Lorente-Chapman

Marketing Manager

If you want to learn SEO, learn from David...

I found David's knowledge of digital strategies to be really useful and beneficial to our business. He has helped us across multiple channels including SEO and PPC. I would highly recommend David to anyone who is looking to increase their online sales.

Imagine if just one page on your website generated 1,000 or more visitors, what could you achieve?

Now imagine that two pages are generating 2,000 visitors, then five pages generating 5,000 visitors each and every month.

How would that make you feel? Would that give you more opportunity to promote your products or services to more customers?

So now you are thinking "How do I achieve that?"

You could hire an SEO consultant who will charge between $600 to $1,000 per day - keep in mind that they will probably charge you for 2-3 days of their time each month.

You could spend money on Google PPC adverts but you'll need to have deep pockets. My smaller clients are spending around $1,000 per month, with my larger clients spending over $90,000 per month.

There is an alternative which is much more affordable...

In the opening video, I showed you that I rank in position 1 on Google and how just one page on this YewBiz website generates over 1,200 visitors per month.

How did I do that? It was simple, I followed the 10 steps in this course. I proved that it works. Now it's your turn to do the same...

The 'DIY SEO course' you don't want to miss

I have been teaching people in 1-2-1 sessions for many years on how to perform SEO the quick and easy way so that their website climbs Google's search engine rankings.

I am now transferring my knowledge into this online DIY SEO course which you can follow at your own pace. That is why I am offering you the unique opportunity to become one of my course testers.

Enroll in my "Pre-Launch Offer" today to access my new improved online course when I launch it in 4 weeks time.  I will give you a 50% discount over the normal price - all I ask is that you give me feedback.

Pay Monthly Plan
Take advantage of 12 monthly payments to spread the cost
  • Access To All Lessons
  • Course Completion Certificate
  • Private Community Membership
    Worth $564 per year
  • Personal Webinar Session Invites
  • Google Penalty Bonus Lesson
    Worth $397
  • 12 Monthly Payments Of $57
  • No Risk 45-Day Money Back Guarantee
  • Lifetime Access
Pre-Launch Offer
Become one of my course testers to save over 50%
  • Access To All Lessons
  • Course Completion Certificate
  • Private Community Membership
    Worth $564 per year
  • Personal Webinar Session Invites
  • Google Penalty Bonus Lesson
    Worth $397
  • No Risk 45-Day Money Back Guarantee
  • Lifetime Access
  • Over 50% Pre-Launch Discount
    Worth $300
One-Time Payment
Save money by paying up-front
  • One Simple Up-Front Payment
  • Access To All Lessons
  • Course Completion Certificate
  • Private Community Membership
    Worth $564 per year
  • Personal Webinar Session Invites
  • Google Penalty Bonus Lesson
    Worth $397
  • No Risk 45-Day Money Back Guarantee
  • Lifetime Access
  • Save $87 Over Monthly Payment Plan
45 day guarantee logo for online courses

45 Day Satisfaction Guarantee

I want you to be delighted with the courses that you enroll in, that is why I offer a 45 day satisfaction guarantee* - not the usual 30 day guarantee that other course instructors offer.

If for any reason you are not satisfied with the DIY SEO course and you have completed every lesson, then just contact me within 45 days of enrolling and I will give the fee you paid back.

So sign up now, you have nothing to lose, only SEO skills and website traffic to gain...

Here are more reasons to sign up today

Look at what more enrollees who have signed up to David's courses have to say and how it helped them transform their knowledge and business

Photo of Kevin Wilkinson owner Ethical Maintenance

Kevin Wilkinson

Owner, Ethical Maintenance Property Factors

His session on SEO was fantastic...

I have had the pleasure of learning about digital marketing from David. He took me through a step-by-step explanation of his digital roadmap to success and demonstrated how I can apply this myself. I did not appreciate the power of doing SEO properly, or what I could achieve at Ethical Maintenance until I attended his sessions. Now I know that I can do so much more myself and that will transform what we’re doing in my own business.

Photo of Kyle Robertson owner of Evangate Financial Services

Kyle Robertson

Owner, Evangate Financial Services

What he taught me made perfect sense...

I had been advertising in magazines and doing my own social media in the belief that is how my clients would discover my services. After listening to him talk about SEO, the number of new sales leads has skyrocketed and my business is already on another level! If you are a small business owner who is unsure if SEO will work for you, or you think this course is too expensive, I highly recommend that you sign up and give it a try.

Stock photography instead of David Glen photo

David Glen

Marketing Graduate

I learned more SEO than 4 years at Uni...

After spending 4 years studying a marketing degree at Uni, I am a bit disappointed that I didn't learn more about digital marketing. My degree focused more on theory and traditional marketing and when I started applying for jobs, I quickly realized I knew nothing about SEO. I've tried cheaper courses on Udemy, but I was lucky enough to attend one of David's courses. I am a lot more confident now in SEO. I guess you get what you pay for.

Image of SEO course certificate

SEO Course Certificate

Once you successfully complete the course, you will be presented with your personal "Certificate of Completion" certificate.

Use your certificate on your CV and LinkedIn profile as proof that you have been certified.

You will also earn ten "YewBiz points" towards our Silver, Gold and Platinum awards. Every time you pass one of our exams, you earn more points.

Frequently Asked Questions

It is ideal for anyone who wants to learn about SEO and more importantly, how to start performing SEO the correct way so that their website climbs up the search engine rankings.

You might be a graduate, a small business owner, a blogger, an entrepreneur, someone looking to get a job in digital marketing or someone who just wants to learn more about SEO.

However, if you are a digital marketer or SEO professional with years of experience, then you might already know everything in this course. You will probably be best enrolling in our advanced SEO course or Google penalty course.

Not long.

If you work through the entire course in one sitting, it will probably take you about 6 hours to complete.

You can of course start and stop the course lessons whenever you want - as the teaching platform will track the last lesson you viewed.

How does lifetime access sound?

After enrolling you will have unlimited access to this course for as long as you like.

You can also access the lessons from your mobile, tablet or computer.

Don't worry, it's not.

The course has been specifically designed to explain in simple terms what SEO is, how search engines look at websites and the easy way to start climbing the rankings.

You will be able to do everything in the online SEO course yourself - all you need to do is follow the process.

You can start straight-away.

There is nothing to stop you from performing the activities in the lessons as soon as you complete them.

My recommendation to you is to first complete the entire course, then go back through each lesson and try what you are shown.

Yes, you certainly do.

You can download the checklists that are discussed in the course.

And - you will get a copy of our unique "Digital Marketing Roadmap" which shows you the steps to take to perform a successful digital marketing campaign.

This alone is worth the cost of the course!

That is a good question!

As it is a fully online course, the lessons are primarily on-demand video. I have found this is what most people prefer, as it allows them to pause the videos as they try out the activities themselves.

Certain lessons also contain reference material which you can download as a PDF document or view by clicking on website links.

Whilst my learning platform will allow you to jump between the SEO lessons, it is recommended that you follow them in order.

That way, you will learn quicker and get the maximum return on your course investment.

Yes, you certainly do.

As part of the course offer, you will join my private online community where you can share your successes and challenges with other like-minded people.

You also have lifetime access to the private community. You can ask me questions there even after you have finished the course.

Yes, you will.

At the end of the course, you will be offered the opportunity to sit an exam which will test you on what you have learned.

When you achieve a score of 80% or greater, you will be presented with an e-certificate which you can download (in PDF format) and use on your CV, LinkedIn, website and other social media profiles.

The certificate will provide proof that you have gained experience in performing SEO on Google and other search engines.

N.B. this is not an official Google SEO certificate.

You could do that...

But in my opinion, it is always better to learn how to do SEO yourself.

Sometimes SEO "gurus" will take your money then don't do a very good job at getting SEO results - all they have is good excuses!

At least if you know how to do it yourself and you do decide to pay an expensive SEO consultant, you can keep them on their toes or get your money back.

The last thing I want is for you to be unhappy.

If you are not satisfied with the course, please contact me within the first 45 days and I will refund the fees you have paid.

All I ask is that you speak to me first so I can understand what went wrong and fix it for future enrollees.

Sign Up for the Pre-Launch price before it's gone

Please don't leave it too late to enroll.

I will only be accepting a limited number of course testers before I remove the pre-launch offer.

Pay Monthly Plan
Take advantage of 12 monthly payments to spread the cost
  • Access To All Lessons
  • Course Completion Certificate
  • Private Community Membership
    Worth $564 per year
  • Personal Webinar Session Invites
  • Google Penalty Bonus Lesson
    Worth $397
  • 12 Monthly Payments Of $57
  • No Risk 45-Day Money Back Guarantee
  • Lifetime Access
Pre-Launch Offer
Become one of my course testers to save over 50%
  • Access To All Lessons
  • Course Completion Certificate
  • Private Community Membership
    Worth $564 per year
  • Personal Webinar Session Invites
  • Google Penalty Bonus Lesson
    Worth $397
  • No Risk 45-Day Money Back Guarantee
  • Lifetime Access
  • Over 50% Pre-Launch Discount
    Worth $300
One-Time Payment
Save money by paying up-front
  • One Simple Up-Front Payment
  • Access To All Lessons
  • Course Completion Certificate
  • Private Community Membership
    Worth $564 per year
  • Personal Webinar Session Invites
  • Google Penalty Bonus Lesson
    Worth $397
  • No Risk 45-Day Money Back Guarantee
  • Lifetime Access
  • Save $87 Over Monthly Payment Plan

Secure ordering of SEO training course

I just want to ask...

If you are still thinking "is this the right SEO course for me?" or "does this guy know what he is doing?" -  the simple answer is, YES and YES.

I have shown 100's of people, the correct way to perform SEO. If you still need convincing of my experience, check out my LinkedIn profile ( or my marketing expert witness website for Courts at

I truly hope that you will enroll in this amazing course today. You will notice increases in your website traffic as you work through each lesson. So enroll now to propel your website up the search rankings...

David Reid CEO of YewBiz

David Reid, CEO of YewBiz

Photo of David Reid thinking about signing up for  SEO course